My partner and I attended the The Quality Food Awards 2014 at London’s Grosvenor House Hotel on Thursday. We had a fantastic time, with great friends around the table such as Steve Lee (amazing Food Photographer) with partner Sarah and Jose Souto (chef Lecturer at Kingsway Westminster College) with his wife Charlotte. We all had a wonderful evening, along with a thousand plus people. I had the honour of presenting a few awards too, which was a privilege , and thus met some delighted and excited people. My congratulations go to them all once again.
The big winner on the night was Tesco, scooping the Overall Gold Q for its Finest Sao Tomè 71% Dark Chocolate. It is a fabulous chocolate bar, full of complex flavours ~ a quite special treat and much deserved winner. Commenting on Tesco’s achievement at this year’s awards, Tesco happy wheels demo UK commercial director Jason Tarry said: “We work hard every day to offer our customers the very best food and drink products. I’m incredibly proud of our team’s success”. A big well done to them.
The Gold Q Value award went to Budgens Daily Basics Jaffa Cakes, while Marks & Spencer picked up the Gold Q Christmas award for its Whole Baked Pear and Stilton Pork Pie, a quite stunning product, visually beautiful and definitely a product I would be proud to buy.
I have been involved in judging these awards for over 10 years and each year certain products really do excite the judges, the bar simply moves higher and higher. These awards look at all aspects of the product attributes, including the flavour, value for money and quality of ingredients and is great recognition for all the hard work everyone involved undertakes to bring them to life, for customers to enjoy.
Steven Poole, Grubworkz Development Director