PASSION FOR FOOD
A dedication to innovation led Steven to set up Grubworkz, a product development and innovation consultancy with a speciality of high-end ready-to-cook sous vide products. Sous vide means ‘under vacuum’. It’s a modern method of cooking where food is sealed in airtight plastic bags and cooked in a water bath to specific times and to very precise temperatures. It enhances taste, succulence and texture for a wide range of foods.
He reconnected with Sainsbury’s thanks to a partnership with Randall Parker Foods, one of our long-standing lamb suppliers. He’d contacted Randall Parker in search of a special cut of lamb and they quickly hit it off. They were impressed with Steven’s passion for food and saw an opportunity in his sous vide cooking to offer us something new and exciting.
SOUS VIDE SUCCESS
“We developed an lovely sous vide lamb joint,” said Steven, “which customers could cook and carve in an hour. With the help of meat experts Randall Parker, we presented it to Sainsbury’s and they loved it. They told us they had nothing like it and asked us to make it happen for Easter.”
For a small business, that’s not as straightforward as it sounds. “We’ve taken on extra people and restructured the business to produce more than 6,000 joints for Easter,” said Steven. “It’s been a massive tsunami of work, but very rewarding. The feedback during each of the development stages has been really inspiring. The product’s amazing and we hope there’s enough positive energy from sales that it can act as a springboard to supply more great new products.”
“I wouldn’t ordinarily have approached a big retailer, because I’d have said it was too soon,” he added. “But Randall Parker and Sainsbury’s Technical Manager Sheena Gordine have been extraordinary, and we’ve forged an incredible team spirit. Everyone’s been really supportive to help bring this to life.
“I’ve always had such a great fondness for Sainsbury’s. They have fantastic creative and passionate colleagues, and they’re always prepared to support an embryonic supplier and get behind them. They’ve given us huge support in order to do this for their customers – which I think is fabulous.”
FIND OUT MORE
Find out more about Grubworkz products at www.grubworkz.com
Want to try Grubworkz products at home? Shop online at www.grubworkz.com/shop